The world of social media can be a thing of mystery. Brands speak without attribution of who is actually the person typing and clicking “Post.” The royal “we” is used left and right (we – ahem, the editorial team at Fly – do it, too). The veil of anonymity is just thick enough to keep regular ol’ users in the dark. And that’s OK, really. Reporters and writers use bylines for good reason – to build a brand and a constant voice. But in terms of a Twitter or Facebook account for a business, the brand is already set. The voice doesn’t need a mouth.
Every once in a while, however, attribution comes along. It’s usually a high-ranking official, an owner, a CEO, etc. And it’s usually a matter of importance.
Last week, Pizza Boy Brewing Co. in Enola released an undisclosed number of three rare sours – Blackberry Sour, Raspberry Sour and Black Sour – in 750 mL bottles. Given that Pizza Boy has been killing it lately with its sours, an informed craft consumer from the region would know that this was a move-it-or-lose-it scenario. Oh, and each bottle is $33.
That last point appears to have struck a chord with some Pizza Boy faithful, and their speaking out on the matter has likewise struck a chord with Pizza Boy and Al’s of Hampden owner Albert Kominski, enough so to prompt a frank, straight-forward posting to Al’s Facebook page. But while his point may have been to simply explain the price tag on the small-batch sours, Kominski shed some very important light on a whole lot more. With so many craft breweries opening these days, consumers are likely to fall into a trap of thinking that starting a craft brewing operation (at least one dedicated to making quality beers) is an easy thing. Just like homebrewing, right?
Check out Kominski’s post and think about it next time you’re ordering your favorite craft brew, especially if that beer was made by a local brewer. While it’s no surprise that running a business has financial overhead, this can at least be seen as a hard-hitting example of why supporting the local producers is so important. We respect the hell out of our region’s craft breweries and want them to keep on growing and raising the bar on their own products as well as the industry’s at large. Don’t you?
“If the price point is not what you are comfortable with spending then you shouldnt.”
What’s the most you’ve ever paid for a beer?