With the recent addition of a wine shop, Shugar’s Philly Deli now offers a one-two wine-and-hoagie punch.
There are tons of culinary combinations that regularly tag-team your taste buds. Everyone knows the comedy duo “peanut butter and jelly” and the Italian buddy cops “spaghetti and meatballs.” But Shugar’s Philly Deli is introducing a new culinary team to palates everywhere – hoagies and wine.
If Brett Shugar and Bill Warner have anything to say about it, that combo will be the next big thing to hit the region.
What began as a simple hoagie joint intent on bringing in authentic Philly cuisine quickly blossomed into a place where customers can pair their hoagie with some of Central PA’s finest country wine.
“I actually started using a sauce made from one of Bill’s wines,” explains Shugar. “The guy who brought in the sauce suggested I open up a winery within the place, and I thought it was a really unique idea.”
Widely known around the New Cumberland area, Warner began making wine in the early ’80s. A trip to a national convention in New York made him realize that his wine, which began as a hobby, could match up against some of the best around the country. He created Buddy Boy Vineyard and Winery in Perry County.
“This isn’t your typical wine,” Warner says. Country wine retains a lot of the original fruit flavor and it’s a lot sweeter.” The sweeter taste of his wine usually wins over customers who are not necessarily wine fans. Warner sources most of his fruit from New York and plans to unveil a new flavor of wine about every month.
When Warner says “nothing’s traditional” about his award-winning wines, he’s including the names. The hot seller this month is called Miss Pissy Pants, just one of many unique monikers for his wine creations. He’s recently released both peach and plum carbonated wines.
With a variety of different hoagies and hot sandwiches, Shugar’s brings Harrisburg the type of food that has made the City of Brotherly Love one of the best food cities on the East Coast.
“I moved out here 25 years ago, and wanted to show people what we have in Philly,” Shugar says. “I wanted to bring not just the good food, but the atmosphere as well.”
While the Italian sub has been the staple of the menu, Shugar also says the Philly-style cheesesteaks have been flying out of the kitchen. The place seats 80 and is BYOB, so customers can purchase a bottle of wine on-site and enjoy it with their meal.
And like a true Philadelphian, Shugar proudly hosts viewing parties for Philly sports games in the newly expanded party room, which features three flat-screen TVs and a whole lotta Philly pride.
In the future, Shugar and Warner plan to host wine tastings, with local chefs coming in to present as well.
“We see it as a great way for us both to work together and feed off of each other’s clientele to get this thing growing” says Warner.
• 316 Bridge Street, New Cumberland; 884-5900
• Monday-Wednesday, 10 a.m.-7 p.m.; Thursday-Saturday, 10 a.m.-8 p.m.; and Sunday 11 a.m-5 p.m.