Since the halcyon days of Napster, the idea of a “torrent” has been somewhat of an unspoken fear for media conglomerates. The rule is, if it can be torrented for free, than it probably already is. The problem isn’t in the concept of torrenting itself, just that most things that are torrented are heavily copyrighted materials. The internet has solved a lot of problems, but this is one that didn’t exist before high-speed connectivity. Thanks, the internet!
However, bands and other media holders have been getting smarter in regards to how to use the technology to their advantage. Bands like Nine Inch Nails and The Libertines release music through BitTorrent and the makers of World of Warcraft, Blizzard Entertainment, regularly release patches and whole games via the service. Radiohead’s Thom Yorke famously released his second solo album, “Tomorrow’s Modern Boxes,” in 2014 primarily through a paid BitTorrent bundle.
Now, like iTunes, Spotify and Tidal before them, BitTorrent is dipping its toes into the world of streaming. The BitTorrent Now app is available for use on Andoird systems today, with the Apple counterparts to be rolled out shortly. According to Pitchfork, BitTorrent Now’s main selling point is that artists keep 70% of streaming ad revenue from the site. The selection of music is relatively small at the moment, though new releases from the likes of Caveman and Caleb Groh are available to stream now. Check out the site here.